Welcome to the New Anti-Icky-Poo.Com website

Posted by The Grand Poo-Bah on 1st Jan 2015

Hello my Fellow Pet Lovers and Odor Haters,

My name is Eric Grushkin and I am the Grand Poo-Bah here at AntiIckyPoo.Com. I would like to welcome you to the new AntiIckyPoo.Com website, which, although still under construction, is already a dramatic improvement over the prior site. Please give us some patience over the next few months, and AntiIckyPoo.com will become well known as a user friendly, well maintained, uncomplicated and most of all, FUN site, where everyone can come to get

1) The unquestionably best products of their kind

2) The most fabulous odor control and pet odor removal products in the world and

3) recommendations for other amazing products we can confidently make for other great products.

The Anti-Icky-Poo team, which consists of myself, my loving partner in every way, Lori Lachenmeier, and the incredible StovePipeCat, a.k.a StovePipe the Traveling Cat, began our journey to eradicate pet odors from the world exactly one year ago today. We started with no money, no plan and frankly no clue, but we grew this business over 300%, introduced the most incredible cat litter in the universe. Almost Invisible Cat Litter, which won the coveted Pet Product News International Editor's Choice Award in the Cat Litter Category. We Forrest Gumpped our way into original but effective marketing innovations and gave over $20,000 in cash and $8,000 of free products to animal shelters, charities and non-profit organizations. We plan to continue in this direction with your continued interest and support and expand our growth and charitable giving in 2015.

Although today, New Years Day, is usually the time when you look at the future, keeping true to my personal philosophy of always doing the opposite of the norm, I would like to thank some people and entities that really made a difference for us in the past year. First of course, I must thank Lori for getting us organized and always keeping my ego in check. Next I warmly thank the efforts of Pat and Joan for rescuing StovePipeCat from death row and helping us search for him for 5.5 hours when he was hiding in the stove. That special thanks comes from the very bottom of my heart. We thank the Stray Cat Alliance in Los Angeles for allowing us to adopt StovePipeCat, MeeowzResQ in Orange County for holding The Kitty, our first cat, long enough for Lori to go to the ATM and Milo's Sanctuary for giving us Milana, our incredibly sweet, older special needs cat and caring for all those other wonderful special needs cats. I give a very special thanks to Karina and Tabby's Place in New Jersey for their special efforts in introducing our products to the East coast in a big way. We love you Tanzy, hope everyone donates to your medical care fund and know that you will always have us as a sponsor. I thank our independent director, Mr. Davis in Oregon, for being the example of the person I should be, and setting the standards of courage, integrity and honesty both inside and outside the business world. I thank my older brother Joe, his family and the team at Max Exposure Social Media for all the ideas that I initially shoot down and later discover were really good. I thank my younger brother Don and his family for the product testing, bit strips and rooting for some of my favorite whipping boys in pro and college football. Most of all, I sincerely thank my parents for all of the support and continuing to believe in me no matter how many times I screw up royally.

Honorable mentions have to go to Laurie and Marion S. for buying 250% of our Almost Invisible Cat Litter inventory the first day it was available. Kitti R. for being the best product ambassador a company could have, Loraine S. for being a great customer and 5th grade classmate, Melissa R. for being the first person to give us cat show advise and also for being the person that gave us the best cat show advise, Lisa M. for staying on the cold call long enough to realize that you wanted Almost Invisible Cat Litter and then buying 2 truckloads, UnderDog Pet Supplies in San Francisco for being the first retail store to reorder Almost Invisible Cat Litter and telling me how other stores should sell it. A big honorable mention has to go to Charlie W. for succeeding in getting everybody she knows to buy Almost Invisible. There are many more honorable mentions and I apologize if I forgot you.

In 2015, please expect to see the following:

1) The expansion of Anti-icky-Poo into England via Anti-Icky-Poo.Co.UK

2) More retail stores carrying Almost Invisible Cat Litter

3) Anti-Icky-Poo being offered through the worlds largest online pet retailer Drs. Foster & Smith.

4) Sales of Anti-Icky-Poo via the world's largest Do-It-Yourself Home Centers. It is Orange, but I cannot mention that depot's name until it is official.

5) Infinite new very happy customers

6) More incredible pictures of StovePipeCat in well know locations

With all of that said, lets say "bring it on" 2015!